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Search Neutrality as an antitrust principle

Daniel A. Crane, Univ. of Michigan Law & Econ, Empirical Legal Studies Center Paper No. 11-016; Univ. of Michigan Public Law Working Paper No. 256

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Google’s perceived dominance in Internet search, and the perception that Google exploits this dominance to favor its own websites and service, has led to call for a mandatory legal requirement of "search neutrality." This essay argues that a general principle of search neutrality ignores the realities of Internet search and would stymie search innovation.

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